Factory Direct - Niagara Falls, Ontario L2E 6N9 (RioCan Niagara Falls)

Factory Direct is a premier retail store primarily known for selling a wide variety of quality electronics and household items, catering to diverse consumer needs. Their product range encompasses computers, laptops, tablets, televisions, smartphones and other digital gadgets. Their household items section offers an eclectic mix of kitchen appliances, home decor, outdoor and automotive items. The store is recognised for its competitive pricing, providing products at wholesale rates directly from the manufacturer, hence the name 'Factory Direct'.

The store is situated in the bustling shopping mall RioCan Niagara Falls, located at 7190 Morrison Street, Niagara Falls, ON L2E 6N9. This prime location offers ample parking spaces and easy accessibility to shoppers from various parts of the city. The shopping mall has numerous other retail stores and eateries complementing the shopping experience.

Factory Direct sports a unique and strategic store design. The store follows an open-plan layout, facilitating ease of navigation for the customers. Distinct sections for different product categories help shoppers easily locate the items they’re looking for. Interactive product demos are frequently set up, allowing customers to try out the latest gadgets before buying. However, the most distinctive feature of the Factory Direct store is its myriad of digital signage displays. These screens not only showcase the latest deals and offers prominently, but they also show product information and tech news, keeping shoppers engaged and informed.